Clearly Drinks

Business Description

Clearly Drinks is a soft drinks manufacturer operating in the fast-growing flavoured spring water sector. The business has developed a number of market leading brands within this category.


Based in Sunderland, Clearly Drinks specialises in sugar-free products, with brands including Perfectly Clear, Upstream and Northumbria Spring, all of which are sourced from the firm’s on-site spring.

The business offers flexible processing for its customers, including short and long runs, available in PET and glass, and provides contract bottling services for branded drinks companies across the globe.

NorthEdge Investment Rationale

Clearly Drinks has demonstrated its ability to deliver in a rapidly growing market. As consumers become more conscious about sugary drinks, the firm is well placed to continue its expansion.


The NorthEdge investment will support the planned investment in the plant, expansion of sales resource and new product development.

The deal was led by Tom Rowley, and Nicola McQuaid. Rowley said: “We are delighted to support the team as they lead Clearly Drinks into new market opportunities. As more and more health-conscious shoppers look for alternatives to calorie-packed beverages, following the pending introduction of the sugar tax, the demand for sugar-free, naturally flavoured products will continue to grow. Clearly Drinks is well placed to be at the forefront of that movement, and we are looking forward to working with the firm’s experienced management team to convert the pipeline of exciting new product development opportunities in this evolving market.”

Sector Specialised Industrials
Location Sunderland
Deal Type MBO
Investment Date March 2017
Employees 100
NorthEdge Contacts Mani Minhas