ramarketing

Business Description

Regarded as one of the fastest-growing life sciences agencies in the world, ramarketing is a full-service marketing firm which supports clients in the high-growth pharmaceutical and biotech markets.

Background

Founded in 2009, ramarketing delivers marketing services to pharmaceutical and biotech clients across Europe, North America and Asia. With offices in the North East and North West of England, as well as North America, the business supports the global pharmaceutical supply chain on a daily basis, providing an outsourced solution to some of the biggest names in the pharmaceutical and biotech industries across the globe.

Healthcare continues to be a key area of focus for NorthEdge, with the investment in ramarketing in April 2022 representing our third deal in the sector in the last 18 months. We also recognise the North East is a great place for investment, evidenced by an increasing volume of start-ups and a number of initiatives designed to turbo charge growth in the area – with health and life sciences being identified as a key growth sector for the region. ramarketing is a great example of a quality business based in the region that is shaping a global market.

The investment was funded from NorthEdge’s £125m SME Fund I and was led by Ray Stenton, Liam May, Maninder Minhas and Sam Allen. Liam and Maninder will join the board on behalf of NorthEdge.

Strategy

We are backing Raman Sehgal, Founder and Global President, and Emma Banks, Managing Director, alongside ramarketing’s highly experienced team to deliver an exciting and ambitious growth plan.

With our support, ramarketing will continue to expand and support its international client base, building on its reputation as a leading provider of marketing services for companies in the life sciences sector. Its growth plan is underpinned by strong market fundamentals, with outsourced marketing spend in the life sciences market forecast to grow by c.12% CAGR through to 2024.

Our investment will help ramarketing further expand its footprint in the US, building upon its strong presence in Boston, MA. It will also support the business to expand the range of services it offers and continue investing in its people – adding to the existing team and providing opportunities for progression.

Commenting on the deal, Raman Seghal said: “Finding the right partner for our next phase of growth was critical, and from the outset, NorthEdge had a strong understanding of our business, our industry, and our aims for the future, whilst mirroring our own values.

“We are evolving into the type of next-generation growth partner that our clients will need in the future. Data-driven, embedded in industry and truly global. That type of ambition requires the right partner, hence why I am really looking forward to growing the business in partnership with the NorthEdge team over the coming years.”

Emma Banks added: “It’s a hugely exciting time for the global life sciences industry, and we are perfectly positioned to grow our market offering in line with the demand. The support from NorthEdge will enable us to supercharge our creative, content and digital service offerings, while also investing in our diverse and talented team – providing genuine technical marketing expertise and deep sector knowledge, delivered the ramarketing way, across the life sciences industry.”

Liam May, Director at NorthEdge said: “Since first meeting Raman, Emma and the rest of the team, we have been hugely impressed by their passion for the business and the scale of their ambition. NorthEdge has a great track record of helping UK businesses flourish internationally and we’re looking forward to supporting ramarketing as it continues its international growth.”

Sector Healthcare
Location Newcastle
Deal Type MBO
Investment Date April 2022
NorthEdge Contacts Liam May
Mani Minhas

Finding the right partner for our next phase of growth was critical, and from the outset, NorthEdge had a strong understanding of our business, our industry, and our aims for the future, whilst mirroring our own values.

Raman Sehgal, Founder and Global President