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We‘ve pooled together our collective experience to identify what really drives value in businesses, and how to deliver it. That’s why, no matter what sector you’re in, working with NorthEdge will accelerate your value growth.
At NorthEdge, we are committed to promoting a culture of community,
learning and collaboration.
Our portfolio forums provide unique access for business leaders, across many
different functions, to share best practice, generate ideas and learn from
experts in our network. Centered on our Value Levers, we invite speakers and
operating partners to present at each forum, offering valuable insights and
knowledge, and inspiring teams to take action in their own businesses.
Our portfolio is the Nexus of NorthEdge, which is why we have created a secure online community platform exclusively for NorthEdge portfolio company employees.
Whilst all of our portfolio businesses are unique, in our experience the challenges of growing a business are very similar.
Nexus allows members of our portfolio companies to connect real-time with their peers, access our operating partner network – trusted and recommended suppliers, and keep up to date with the latest NorthEdge news and insight from our network, centred around each of our Value Levers.
Creating a digital community allows us to stay connected, whatever happens (even a global pandemic), however we will also use the platform to support cross-portfolio collaboration at our events and forums.
Connecting over
users across the portfolio
Covering
functional areas
Access to
trusted operating partners
Sharing insights
from across our network
To successfully grow a business, it’s vital to maintain a clear and coherent strategic vision. An ambitious idea of where an organisation is going and what it stands for are key factors in future success in everything from employee attraction and retention to customer success and the bottom line.
Shared vision has a measurable impact on a wide range of performance measures according to the Massachusetts Institute of Technology. The Institute found that investment returns from 18 “visionary” companies were six times higher than their peers that did not manage with a vision.
While there is a growing appreciation for the importance of vision, with leaders like author Simon Sinek driving discussion on the issue, in order to ensure consistent and sustainable success it’s vital that businesses build on this. It must form a core part of the strategy – informing a robust and realistic plan that is effectively communicated to employees and embodied by action.
Digital transformation can help enhance collaboration, provide a better customer experience and create efficiencies, all of which can create value.
Global spending on digital transformation is expected to top $2.3 trillion by 2023 according to IDC. However, research from McKinsey showed that 70 per cent of all digital transformation initiatives do not reach their goals. While businesses are clearly willing to invest, knowing how to avoid the pitfalls is crucial to success. Management teams need to think about culture, strategy, and customers at the outset of any project.
Take advantage of the rapid shift to e-commerce, which grew year on year by
in 2019* before the impact of the Covid-19 pandemic on purchasing behaviour
Utilise data to inform marketing campaigns – dialling up digital marketing activity, maximising sales effectiveness and reducing customer acquisition cost
Free up capacity in the sales team for larger, more complex, and technical sales
Deliver an effortless and personalised customer experience – which in turn should increase repeat orders and mitigate any risk of customer churn
*2020 B2B Ecommerce Market Report
There’s often a misconception in business that operational effectiveness is being able to deliver a product or service at the lowest possible cost. And, as a result, companies typically only target cost efficiencies to improve margins.
These are all factors that need to be considered. Not only in terms of cost effectiveness and margin enhancements, but to ensure they are robust, agile and future-proof – allowing businesses to scale up without risking customer experience.
It is only through building a complete picture of operational activities, and a detailed picture of costs, that the business can spot the patterns that indicate wasteful or inefficient processes. This makes sure you don’t hurt the customer experience or the ability to innovate and grow
PwC
