Platinum Stairlifts

Business Description

Platinum Stairlifts is a UK-based designer and manufacturer of stairlift products with a global customer base.

Background

Based in Keighley, West Yorkshire, Platinum Stairlifts manufacturers a full suite of stairlift products. The company employs over 200 staff and distributes to more than 40 countries worldwide, including France, Germany, Spain the Netherlands and USA, through its network of authorised dealers.

NorthEdge Investment Rationale

Platinum Stairflifts is at the forefront of a sector set for long term expansion. The global market is estimated to be worth c.£1bn and continues to grow as ageing populations and empowering people to stay at home longer becomes increasingly prevalent.

With the potential to expand and strengthen its existing network of authorised dealers across the globe, the business is well placed to increase its share of the market.

Strategy

NorthEdge’s backing will allow Platinum Stairlifts to continue to invest in new product development, enhance its proposition for distributors and further strengthen its presence across international markets, enabling the company to scale up its operational platform in the process.

The investment was led by NorthEdge’s Tom Rowley, Director and Head of Yorkshire and NorthEast, and James Marshall, Investment Director.

James Marshall, Investment Director at NorthEdge Capital, said: “NorthEdge are really looking forward to working with the Platinum team. Platinum is well positioned to accelerate its recent growth in the global stairlift market, a market that looks set for long term expansion underpinned by robust growth drivers.

“Platinum’s success in recent years is a result of its reputation for high quality products and a relentless focus on providing excellent service to its network of international distributors. Our investment will support the growth strategy, which will see continued product development, expansion of the business’s international reach and investment in the operational platform to drive growth.”

SectorHealthcare
LocationKeighley
Deal TypeMBO
Investment DateFebruary 2018
Employees200
NorthEdge Contacts Mani Minhas