After witnessing a flurry of mergers and acquisitions activity in recent months among healthcare comms consultancies, we were asked to share our expertise on the increasing trend of healthcare communications agencies being sold.

NorthEdge Partner, Phil Frame and Director, Liam May, were both on hand to share their insights on the industry with PR Week, including our experiences of purchasing businesses ramarketing and Helios,

When discussing the topic, Phil said: “The increasing complexity of drugs and therapies is pushing demand for specialist agency businesses and an increasing volume of clinical trials.”

Liam added: “Businesses are looking for an increasingly sophisticated approach to how they attract new customers, through marketing, PR and digital transformation. Often, it’s not a skill set which is naturally contained in-house, and they want to scale quickly.

“There might be somebody in-house that has marketing expertise, but somebody within a specialised business, such as ramarketing, perhaps provides that extra firepower.”

Read the full article here.