Business Description

Based in Manchester, Pimberly provides an Enterprise SaaS based Product Information Management and Digital Asset Management (PIM/DAM) platform.

Pimberly allows retailers, distributors, brands and manufacturers to significantly increase sales through accurate, engaging, media rich product information. Pimberly’s automated workflows give products true intelligence to optimize how they are performing – significantly enhancing revenues & margins, reducing returns and removing human error and costs within the supply chain.


The company was founded by ex-Jigsaw24 CEO Martin Balaam, who has worked with some of the UK’s most recognisable businesses to develop a wealth of knowledge and understanding of both technology and industry.

The Pimberly SaaS platform was developed to provide a solution for the increasing complexity of Product Information, the ever growing trend of products being acquired online and next generation technology such as voice (Alexa, Siri, Google) and AI.

Launched in January 2017 into the UK market the Pimberly platform has generated significant interest and customers who include the likes of  JD Sports, Card Factory, Ellis Brigham, Kier Construction, Exertis and Brightstar.


NorthEdge’s investment will allow the business to expand its product development, invest in customer success and accelerate new business development following a year of rapid growth.

Andrew Skinner, Director and Head of Midlands at NorthEdge, said: “We are very excited to be an anchor lead funder to one of Manchester’s most exciting early stage tech businesses. Pimberly’s innovative technology has the potential to disrupt the market, and we are confident that through Martin’s leadership and investment in product development we will see the business continue to expand at pace in the coming years and months.”

Sector TMT
Location Manchester
Deal Type Development Capital
Investment Date March 2018
Employees 45
NorthEdge Contacts Andrew Skinner

NorthEdge has been with us from the beginning – from concept all the way through to the customer successes we’re seeing now. We’re delighted to share this journey with them.

Martin Balaam, CEO