Lights4fun

Business Description

Lights4fun is one of Europe’s leading e-commerce retailers of decorative lighting.

Background

The direct-to-consumer Harrogate-headquartered business has been operating since 2003 and sells more than 700 decorative lighting products online, which include indoor and outdoor fairy lights, festoon lights, and seasonal lighting. The business employs more than 50 people and generates revenues in excess of £20m. With a highly efficient supply chain and logistics capability, Lights4fun sells its products online internationally across the UK, France, Spain, Italy, Germany and the US into a market worth some £3 billion annually.

The majority investment from NorthEdge backs Lights4fun’s high quality management team, led by Managing Director Kieran Eblett who joined the business in 2018.

This is our fourth consecutive TMT investment, building on our growing portfolio of high-quality, resilient technology businesses and allowing us to utilise our sector experience to maximise value creation. Our completed investments reflect the exciting high growth opportunities that pervade across the UK regions.

The investment was funded from our £315m Fund II and was led out of the Leeds office by James Marshall alongside Andy Ball, Tom Rowley and Mani Minhas. James Marshall and Andy Ball will join the board.

Strategy

The deal will see us working with Kieran and the Lights4fun team to further expand the business’ growing product range, accelerate market share growth in the UK, enhance the company’s established international presence in Germany and the US and invest in its marketing and data analytics capability to create long-term, sustainable customer relationships – all whilst keeping its great culture, values and people at the heart of the plan.

Kieran Eblett said: “We’re ending our year on a real high. Our sales in 2020 have been some of the strongest yet, up 35% year-on-year, and this investment puts us in a fantastic position as we enter 2021. The shift to online is continuing at pace. NorthEdge’s investment will help us to capitalise on our current success, enhance our strong technology platform, expand our leadership team and realise our vision of building the market leading decorative lighting business.

“The team at NorthEdge quickly demonstrated to us that they understood our vision for the future, and we have complete confidence in their ability to help us achieve it at pace.”

James Marshall, Investment Director added: “Lights4fun have a proven track record of creating products that are loved by their customers and delivering market-leading customer service. This, coupled with the management team’s ability to build a strong and resilient technology business, has already enabled Lights4fun to play a market-leading role in the UK market and expand internationally. We are really looking forward to working with the team to build on this success and help them to accelerate their growth plan.”

SectorTMT
LocationHarrogate
Deal TypeMBO
Investment DateNovember 2020
Employees50
NorthEdge Contacts James Marshall

The team at NorthEdge quickly demonstrated to us that they understood our vision for the future.

Kieran Eblett, Managing Director