Hublsoft

Business Description

NorthEdge SME Fund I backed iPortalis, a provider of automation software, in 2018. In November 2022, the business merged with Hublsoft, a decision intelligence platform provider, in order to build the future of decision intelligence. The newly formed group now trades under the Hublsoft brand.

Background

Decision intelligence, an emerging discipline, bridges the gap between data analytics and real-world decision making. Hublsoft wraps a human-centric user experience around this concept, making it universally understandable and accessible.

Strategy

The merger enhances the Hublsoft core technology platform, integrating automation capabilities into their decision intelligence suite. By integrating the iPortalis technology, automation can be applied to a number of decision scenarios; particularly where significant operational and cost efficiencies can be achieved, such as the automated optimisation of cloud or software licensing economics. This is critical for businesses, providing immediate cost-saving solutions whilst protecting capacity and business performance.

Both organisations also place great emphasis on the development and wellbeing of their people, alongside a relentless focus on customer value. Therefore, the combination of the Hublsoft and iPortalis teams provides a strong cultural foundation for future growth for the group.

Commenting on the merger, Nick Cowlen, CEO of Hublsoft said: “We’ve always set out to create technology that amplifies human intelligence, rather than trying to artificially replace it, which demands a powerful blend of both automation and human control. This merger represents another significant step in our ability to apply this to very real and pressing business challenges. We are thrilled to bring Pat and the iPortalis team into the Hublsoft family, allowing us to broaden our capabilities, enhance our platform and continue providing an exceptional service for all our customers.”

Pat Clarke, Chair of Hublsoft said: “This is a really exciting time to be joining forces with Hublsoft. With our combined expertise, and in particular our heritage of application license management, not only do we have a compelling strategic vision, we are able to deliver immediate and significant cost savings at a time our clients really need them.”