Cubic Motion

Business Description

Cubic Motion is an award-winning facial animation studio and developer of advanced computer vision technologies.


Headquartered at Manchester Science Park, Cubic Motion specialises in producing performance vision technology for real-time applications in social virtual reality, computer games and film production.

The business has created advanced digital content for a range of prominent video game publishers including Activision, Epic, EA, Ninja Theory and Sony, and has worked on prominent video game titles such as Call of Duty and Hellblade.

Cubic Motion employs over 70 internationally acclaimed computer vision researchers, engineers, animators and producers to create high quality solutions for a range of domestic and international clients.

NorthEdge Exit

In March 2020, NorthEdge completed the sale of Cubic Motion to Epic Games, which marks its second exit from Fund II.

NorthEdge’s investment in September 2017 unlocked the next phase of growth for Cubic Motion, which saw the business expand into US markets with a permanent presence in Los Angeles and transition into new headquarters at Manchester Science Park.

George Potts, Director at NorthEdge, said: “Three years ago, we were hugely impressed by Cubic Motion’s demonstration at SIGGRAPH Real-Time Live! We completed a growth capital investment shortly thereafter, and our partnership has enabled Cubic’s research team to drive forward their unique ‘analysis-by-synthesis’ approach to computer vision.”

“We are excited to see Cubic’s Manchester-born intellectual property and world-leading team join forces with Epic’s Unreal Engine Team. Cubic’s journey will continue, and we’re proud to have supported the team and played our part in their success to date.”

Sector TMT
Location Manchester
Deal Type Development Capital
Investment Date September 2017
Exit Date March 2020