East Coast Concepts

Business Description

East Coast Concepts comprises two complementary premium dining concepts: Neighbourhood, based in city centres; and Victors, based in the suburbs.

Background

East Coast Concepts was founded by entrepreneur James Hitchen and his brother Guy. The group operates the all day eatery and late bar Neighbourhood in Leeds and Liverpool, and the Hampton inspired Victor’s, based in Hale, Alderley Edge and Oxford. Both brands have developed strong followings due to their unique atmosphere and innovative menus, based around premium steaks, fresh seafood and sushi.

Strategy

The investment allowed the management team to fulfil their ambitious growth strategy, which involves rolling out the two concepts in additional city centres and suburban locations across the UK.

The deal was led by NorthEdge Director and Head of North West, Phil Frame and Investment Director James Marshall.