Ask the expert: Migrating to the cloud

Ask the expert: Migrating to the cloud

Cloud Technology Solutions, a NorthEdge portfolio business, is a cloud technology specialist and Europe’s largest Google partner.

We asked CEO James Doggart for his thoughts on modernisation and digital transformation and the benefits these bring to businesses looking to generate greater value.

Can you briefly explain what migrating to the cloud means?

“In simple terms, it means moving all of your data and applications like emails, calendars and files, from an on-premise IT system to cloud infrastructure.

“On-premise IT infrastructure has a lot of drawbacks, it isn’t scalable, can’t be adjusted to future demands and often falls short of best-practice security, unlike cloud systems. This is particularly important given that the amount of data organisations capture every day is growing exponentially.

“Using the cloud, businesses can foster greater collaboration and enhance decision making because their data is more accessible and available for analysis.”

How does cloud migration help businesses in terms of value creation?

“Cloud offers businesses unlimited data storage and this scalability can completely transform how they operate, particularly during growth periods.

“The ability to access files remotely improves collaboration and opens up new ways of working, while having centrally saved files and systems that can be edited by multiple people in real time drives productivity.

“Using the cloud also unlocks transformative opportunities for data analytics. The ability to analyse data through tools like machine learning (ML) and artificial intelligence (AI) can give unparalleled insight on key areas of your business, such as customers and internal processes, to help with decision making. Ultimately AI can provide the insights needed to improve operations, drive customer retention and boost the bottom line.

“As an example, businesses such as banks hold a significant amount of customer data due to their regular interaction with their customers over the phone, via email, or through an app. This data can be interrogated using analytics technology and patterns discovered, this can then be used to inform their future customer service approach as it allows banks to predict behaviour – reducing the risk of customers leaving or defaulting using pattern recognition and acting pro-actively to prevent it.”

How beneficial is machine learning and artificial intelligence for businesses, and what type of company is it best suited for?

“One of the most important elements of ML and AI is that the technology can be tailored to any business – its output is based on the information and data presented to it. Generally, it frees up capacity in teams that can be used to drive further growth elsewhere.

“Accurate data is key, and this is why the cloud is so important. It brings all of your data together in a central location, making it easier to feed a representative amount into ML and AI systems and preventing the use of incorrect information.

“Ultimately, migrating to the cloud is a sensible first step for businesses looking to embark on digital transformation, as it improves efficiency and opens the door for further technology down the line.”

To find out more about how Cloud Technology Solutions can support your digital transformation, click here.

If you would like more information on how we partner with management teams to drive value creation, get in touch!

For more information, please contact our press office at BIG Partnership -, 07849 088730