We are pleased to have supported portfolio company ICP to complete its first strategic acquisition. The business has acquired Team 6ix, a UK-based Martech and Content Operations consulting firm. The acquisition brings together Team 6ix’s highly respected team of martech strategists, consultants and experts with ICP’s global resources and experts in content operations.
Christopher Grakal, CEO of ICP, said: “This marks the start of ICP’s next exciting phase of growth. The addition of Team 6ix strengthens us at a key moment: global businesses increasingly recognize new opportunities to unlock the full value of their marketing and content assets, across their content ecosystem. That means more than just delivering creative martech strategies and solutions. It means dedicating the right people to serve as their partners, as well as the right automation and AI solutions. ICP’s people, joined by Team 6ix’s, form a world-class team of experts, strategists and solution-builders.
“Our combined client roster represents many of the world’s most beloved and successful brands. They look to us to help them navigate a fast-changing martech world, our role is to identify and build the best solutions to help them continue to grow.”
Team 6ix’s leadership team, led by founder Daniel Rowe, will join ICP’s global management team as operations are combined over the coming months. ICP’s blue-chip client list, which includes Unilever, Coca-Cola, NBCU, Diageo, Mars and Estee Lauder, will be joined by Team 6ix’s clients which include Reckitt and other large multi brand global companies across a variety of market sectors.
The acquisition also supports the continued desire for ICP & Team 6ix clients to stay on top of how new technologies and platforms can be smartly leveraged by global marketers. This means finding the right technologies and developing the right platforms designed specifically for each client.
Daniel Rowe, Founder of Team 6ix said: “Both ICP and Team 6ix have succeeded because they stay very focused on the people who will actually use the platforms day-to-day and end-to-end. That type of client focus has been key to our collective successes, and that’s a key reason why we are so excited to join them.”
Kevin O’Loughlin, Director at NorthEdge, added: “We are delighted to support ICP to complete its first strategic acquisition since our investment. This is an important milestone for the company and presents an opportunity to bring even more high quality talent, expertise and resources to ICP. The partnership will allow the combined businesses to continue delivering best-in-class service to their long-standing clients, alongside expanding the services they offer to ensure they can meet the future demands of their clients in the fast-changing martech market.”
The acquisition of Team 6ix by ICP builds on the momentum in the wider NorthEdge portfolio, representing the tenth bolt-on in the NorthEdge portfolio in the last twelve months. The firm has also completed investments into Cezanne HR, Antibody Analytics and Torbay Pharmaceuticals, partially exited and reinvested into CTS and exited in full from both Future Industrial Services and Accrol Papers Ltd.
ICP was supported on the transaction by Browne Jacobson (Gareth Davies, Emma Hinton, Clare Hana and Jack Milnthorpe).